Category: Research

2 Dec by admin

No one ever got fired for hiring IBM…

Or so goes the common business adage.  Last week we saw an article that may prove there is some truth to this ol’ nugget of wisdom. Two savvy gentlemen from IBM Canada wrote a very timely and relevant Op-Ed piece in the Financial Post giving their predictions on the future of mobile payments in Canada.  Click […]
3 Jun by admin

New Mobile Metrics For Canada

As most of you know, we are pretty big on metrics over here at Clip.  This week Comscore made a long overdue announcement that they are going to be including Canada in their key mobile metrics report Mobilens from hereon in.  This is great news for anyone interested in using mobile to reach users, customers etc. Here is a […]
17 Feb by admin

It’s Official! “2010 Was a Game Changing Year for Mobile

Thank you for that Comscore.  These and other tidy sound bites now available in the 2010 Mobile Year in Review released this week.  Unfortunately, the data compiled in this report does not include statistics on Canadian mobile trends in 2010 (we heard in September that was coming!?) but there are some very useful and compelling stats on just […]
18 Jan by admin

Mobile Coupons Achieve 300% ROI for Quiznos Canada – Case Study

We just completed a really successful mobile coupon campaign with Quiznos Canada. During the 39 day campaign, Quiznos achieved a 35% average conversion rate which generated approximately a 300% Return on Marketing Investment using the Clip Mobile Coupon Platform. To learn how our clients achieved these outstanding results, please check out the case study by following the […]
4 Aug by admin

Google Search Trends for Mobile Coupons

Here is a good visualization of the increased amount of search activity for ‘mobile coupons’ on Google.   This screenshot was taken on August 3rd, 2010 and if you would like to see the data for yourself, click here for the page. Of course the steady growth of interest and search volumes for ‘mobile coupons’ is very positive […]
15 Mar by admin

Required Reading: Location-based + Mobile Coupons = all the rage

There is a lot happening this month.  The mobile space continues to evolve at a furious pace and even more attention is being given to the opportunity to provide content and services to people on their mobile device, based on their physical location. We thought we would share a few stories and posts that have […]
25 Feb by admin

Strength in Numbers…How many Smartphones Users are There in Canada?

One of the questions constantly dogging the mobile marketing industry is, “How many cell phones are there in Canada?”  Because we are building a business around Smartphone users, the more important question becomes, “How many Canadians are using their web-enabled Smartphone for activities beyond texting and talking?” The bad news is that good stats on […]